taggit Summary
“I suspect the big tech companies got used to fawning, unserious, boosterish coverage from the tech press for many years … When real investigative journalism started focusing on Silicon Valley, the tech companies felt like victims because it wasn’t the kind of coverage they were used to,” Elgan told the Daily Dot. By and large I think the tech industry wants reporters doing thorough critical work, and reporters aren’t out to get tech companies, they’re out to get the truth.” Despite the industry’s insistence on shaping the story, it seems that Big Tech understands the importance of tech companies’ PR teams cultivating a solid relationship with the media. Kantrowitz insists that there can be a “healthy conflict,” where a journalist isn’t catering to a company but still seeks a complete perspective which would include Big Tech’s side of the story. For the most part, the days of reporters and Big Tech maintaining a purely amicable relationship based on insider access and mutually beneficial reporting may be over, but that doesn’t mean that journalists will stop covering technology.