“I am now on Koo,” India’s commerce minister posted on Twitter to his nearly 10 million followers.“Connect with me on this Indian micro-blogging platform for real-time, exciting and exclusive updates.” Millions of people, most of them BJP supporters, followed, and the Twitter clone became an instant hit, installed by more than 2 million people over 10 days earlier this month, according to app analytics firm Sensor Tower. For days, India’s government had been locked in a fierce tug-of-war with Twitter, which defied a legal order to block accounts critical of India’s Hindu nationalist government, including those belonging to journalists and an investigative news magazine. Earlier this month, the country’s IT ministry, the government department that threatened Twitter officials with jail, posted a statement on Koo expressing displeasure about Twitter hours before it posted the same statement on Twitter, the department’s platform of choice for official announcements.