Marketers, who were forced into running paid ads to make up for the loss of organic reach, are now facing a new and ridiculous challenge: Facebook’s AI gets it so wrong so often that, despite completely complying with their terms of service, ads are rejected, pages and groups are deleted, and ad accounts are permanently shut down. This has caused many marketers — even some who were once Facebook’s most vocal advocates — to completely change their opinion on it being a viable marketing platform. You might encourage your website visitors to subscribe to your email list, run paid ads on Facebook to drive visitors to your website and use your email marketing to drive engagement to your social channels and search for your company on Google. These actions used together help grow your email list, while at the same time, the increased engagement on social media will boost social proof and organic reach, and the increased branded search will improve your overall organic ranking in search.

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