taggit Summary
Cezar explains that BLK & Bold was built as a way to make coffee more accessible, and to do that they needed to make sure they weren’t siloing where they were offering products, who they were offering them to, and what message they were sending to potential customers. So whether it was through the social impact aspect of what they were doing, the fact that BLK & Bold is a minority-owned company, or the impeccable quality of the products, Cezar says that customers could find BLK & Bold in a number of ways.“We want consumers to still consume coffee, consume specialty coffee, but we want them to know that brand B versus their brand A actually has a different value proposition that allows you to extend your impact without really changing your behavior,” Cezar says. As Cezar mentioned, before they launched in any stores, his team wanted to make sure that BLK & Bold was set up from a logistics standpoint, design aspect, and that a number of other items were crossed off the checklist that would make the product more sustainable and desirable to many customers.